REDS has developed family-oriented and seniors’ market rate communities in upscale neighborhoods throughout Central California. These luxury communities focus on offering housing and lifestyle amenties to residents who need a comfortable alternative to homeownership. Our market rate communities focus on ease of living, beautiful grounds and convenient locations close to food, shopping and employment centers.  Market rate rents vary by neighborhood or location within a city and fluctuate with the factors of demand, housing prices and local employment demographics.